1. Developing clear and engaging content that is consistent with the company's brand
image and addresses both business goals and consumer needs.
2. Analysing content marketing data to identify trends and anticipate customer needs.
3. Performing content audits to assess how well existing content is performing.
4. Performing content gap analyses to determine what type of content is missing and
what is needed.
5. Delegating tasks to writers and editors and providing feedback.
6. Creating, adjusting, and managing the editorial calendar.
7. Establishing style guides that specify the writing style and tone needed to create
engaging content.
8. Developing a solid understanding of the target audience through online and traditional
market research.

Qualifications/Requirements:
1. Bachelor's degree in marketing, communications, advertising, journalism, or related
field.
2. Proven content strategy and project management experience.
3. Sound knowledge of content management systems, keyword research tools, social
media platforms, search engine optimization (SEO), and search engine marketing
(SEM).
4. The ability to work under pressure.
5. Strong content presentation skills.
6. Outstanding organizational and time management skills.
7. Excellent analytical skills.
8. Exceptional marketing and collaborative skills.
9. Effective communication skills.

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